To meet the skyrocketing demand for Dianetics and Scientology services and social betterment programs throughout the world, and utilizing the technological advances of the 21st century, Mr. Miscavige launched the Ideal Org (short for “organization”) strategy to transform all Scientology Churches into Ideal Churches and accomplish the goal L. Ron Hubbard set for Scientologists—to one day create Churches that were the physical embodiment of Scientology technology to help all beings attain spiritual freedom.